Last Updated on June 17, 2021
TikTok is the newest social media channel in the world to upload content, entertain huge people, and get engagement among the generation Z and younger audience. The app allows users to make videos in the format of 15 to 60 seconds to capture audience attention within a short span.
The biggest advantage of TikTok is that anyone can create an account and immediately start to make videos and grab attention from the TikTok user. Some people think TikTok is just for teens to make videos, but TikTok is amazing for all age groups and interests.
If you’re relatively new to any social media platform, it can be hard to learn all the techniques to access the platform and improve your reach. But the beauty of TikTok is it’s easy to access and gain attention to your videos. To make it easy, you have to understand how the TikTok algorithm works:
- Create and upload your videos on your TikTok profile.
- TikTok will show you videos to other TikTok users and audiences.
- People watch your videos, and they decide to hit the like button if they are attracted.
- TikTok starts to display your content on the For You page among already popular videos.
- When your videos reach the first stage of showing, TikTok tracks how many likes, views, comments, shares, and downloads your video gets. Then, TikTok will show your videos to more people based on the engagement rate.
- It will continue to push your videos to huge people if your video engagement frequently increases.
Now, we’re entering into our main topic – 9 advanced TikTok marketing hacks that will help small businesses.
Hack 1: Set Up TikTok Pro Account
Before we start talking about TikTok hacks, if you’re looking to make your TikTok account for business purposes, you need to change your personal account into a TikTok pro account. The TikTok pro account will help you track your profile analytics, overall growth and get TikTok advertising features.
TikTok analytics gives you how your videos perform and how much engagement your content can receive in the last 7 to 28 days.
To switch over TikTok pro account,
Go to your TikTok profile page and click the setting option (…)
Click privacy & settings->manage my account->switch to pro account and follow the displayed instructions.
Once you have completed all the processes, you can access your TikTok analytics page.
Hack 2: Choose A Topic / Goal / Theme
To increase the following and get people interested in your brand, you should choose a unique theme that grabs attention to your profile. You should also find your niche and goal to succeed on this platform. There are endless possibilities to move your business to a high level.
First, you have to do your research and see what type of content fits your industry, and that makes you comfortable and excited to create. Once you start creating and posting content, you should see the response to make your content further. If your content is unique from others, you can show your content in front of a massive audience.
Hack 3: FYP On TikTok
FYP – For You Page on TikTok is the most effective way to establish your brand to a huge audience and increase engagement drastically. For You page is TikTok’s homage, and it appears when you open the TikTok app. Here, you will see trending videos from different creators even, and you haven’t followed them before.
You can easily gain more followers to the TikTok For You feed with a single click. Compared to other social media platforms, TikTok users spend an average of 52 minutes per day on the app to scroll other users’ content and upload new posts.
Based on these results, TikTok For You feed is the best place to grow your audience quickly and get new content ideas from new creators.
Hack 4: Make Use Of Hashtag Challenges
TikTok’s hashtags challenges are an innovative way to engage your audience and boost people to create/recreate videos based on your theme. The concept is simple, but results are more effective because everyone can create and participate in hashtag challenges through one click and create videos on the challenge’s specific topic.
TikTok provides a discover page, which helps to find trending hashtag challenges on the app. For brands, hashtags challenges are an excellent opportunity to promote new products & services and generate brand awareness.
For example, Colgate’s #MakeMomSmile challenge gained 4.5 billion views, and the Guess #immydenim challenge generated 51 million views.
Hack 5: Create Entertaining Content
TikTok is more popular for the fun and entertaining content that most businesses are doing on the platform. Creating entertaining content is an inexpensive way to market your brand on TikTok.
According to the data, many businesses use the TikTok platform to establish their brand by making funny content to catch the audience’s attention. For instance, the Washington post is one of the most popular contents on TikTok that gains higher engagement.
Therefore, you need to think about what type of content your customers want to see when it comes to catching user attention. You can start to create content based on your audience’s niche and interests.
Hack 6: Use Influencer Marketing
Influencer marketing is an effective TikTok marketing strategy to promote your products in a creative way. Working with perfect influencers can help you to reach your brand to the exact audience.
If you’re trying to generate TikTok followers growth to your profile, you can partner with the right influencers who match your target audience and follower demographic. TikTok influencer collaboration always gains lots of followers if you give creative freedom.
Because TikTok influencers already have a large following and innovative content ideas. So, you can easily promote your content to countless followers and get better engagement.
Hack 7: Promote Your Brand Via TikTok Advertising
If you have a TikTok pro account, you can get a TikTok advertising feature to your account. It is one kind of way to launch your new products and services to loyal customers and followers.
Many brands are starting to use this feature because lots of options are available to advertise their products. Here are the types of TikTok advertising:
In Feed Ads – These ads appear on the user’s “for you” feed or at the bottom of TikTok organic videos.
Brand Takeover – It is a full-screen ad that displays instantly when a user enters the app. You can make either three-second images or three to five-second GIFs.
TopView Ads – It is a new advertising format, and it is similar to brand takeover ads. These video ads present your brand when users open the app.
Branded Effects – TikTok provided branded effects and AR filters for users to show your video more authentic. It will help to increase interaction with your brand content.
Hack 8: Update Content Regularly
For every social media platform, consistency is important to grab audience attention and get new people to your profile page because many people are trying to attract potential customers to their TikTok account.
If you upload your content on a daily basis, you will get a chance many people start to watch your content regularly and decide to follow your profile. Posting time is also essential to get an immediate response.
If you have a TikTok pro account, you can track the analytics of your TikTok page and see when your followers are active. Based on the report, you can start to create and schedule it at the peak of TikTok.
Hack 9: Cross-Promote Your TikTok Content
Cross-promotion is the best strategy to establish your brand on other social networks and increase brand engagement. It is an effective marketing tactic to expand the reach and growth of your brand and connect potential customers to your TikTok account.
For example, if you have a larger following on Instagram than TikTok, you can upload your TikTok content on that platform. It will help your followers on that platform see your new content and get started to notice your TikTok profile if they’re engaged.
But, make sure to link your TikTok profile page to that content or add CTA’s at the end of your videos. Now TikTok allows users to add clickable links to your profile bio and your TikTok videos.
TikTok is on the rise and provides endless opportunities for every TikTok user to engage their followers and get more engagement.
You can use these 9 TikTok marketing hacks to develop your marketing strategy and increase your social presence!
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.