Last Updated on July 21, 2021
Affiliate marketing has become a popular way to drive sales and generate revenue. All businesses, irrespective of their size, have an affiliate marketing strategy in place. It is an online sales strategy where an affiliate promotes a company’s product or service in various ways.
One should adopt various affiliate marketing strategies to become successful. Among them, content marketing is the key. Quality and valuable content is a great way for affiliate marketers to create an online influence and build trust. Eventually, this comes in handy to increase sales.
As a first step, let’s understand why content marketing is essential for affiliates.
Why is content marketing important for affiliate marketers?
Content marketing helps in distributing useful and relevant content across platforms. Using content marketing consistently helps to develop and nurture relationships with readers.
It can also help in promoting products and generating leads. Also, running through some content marketing stats can help understand how this works better.
We all know that content marketing is primarily used for sales and promotion. But not every content focuses on promoting a brand. Affiliate marketers can smartly use content to increase user’s interest in a particular product or service. You can also use it to enhance the content creator’s perception.
Apart from that, if leveraged correctly, content marketing can help affiliate marketers in many ways.
So, how does it help affiliates?
The journey from reading content to conversion happens only when there is trust. People are more likely to buy an affiliate’s recommendation when they trust his or her opinion. Thus, it is vital to market your content the right way. This can help build trust, which invariably helps reap benefits.
The ultimate goal of content marketing is lead generation and driving traffic. This applies to both businesses and affiliate marketers. Quality content helps not only businesses find affiliates. It also helps the users who are looking for information on a particular product turn to you. Thus, using content marketing types, you can increase web traffic and increase sales.
Creates Brand Awareness
Providing educative and informative content helps affiliates big time. It pushes them on top of search engine rankings and social media. It also helps the readers by building awareness about the product or service the affiliate is promoting. If the content is valuable to the readers, they start to trust the opinion of the affiliate marketers.
Boosts targeted traffic
A good content marketing strategy brings more people to affiliate marketers. The more the numbers, the better is the conversion and thereby more commissions. In addition, you may share good content on social media, which brings in more traffic. In the case of email marketing, the content can help build a subscribers list.
Other blogs or websites would want to link to your website. That helps to create massive web traffic in less time for affiliate marketers. Backlinking is a great way to increase your website ranking. But for that, you need the right tools to be on track. Checking out the best SEO tools can help here.
Content Marketing for Affiliates – How to Get it Right
#1: Choose a Niche
The foremost thing to do as an affiliate marketer is to choose a niche. Choosing a niche helps in focusing your affiliate marketing efforts. This helps target specific groups. This target segment is interested in the products or services you are marketing. And hence affiliate marketers are more likely to see success from the content.
Additionally, it also helps affiliate marketers earn a decent income. However, it is crucial to choose a niche that has a massive reach. Also, it helps more if you are an expert in the selected niche. Determining the correct niche aids conversion rates of all marketing efforts. This is not limited to just content marketing. Hence, it is vital for affiliates.
#2: Understand your Target Audience
After choosing a niche, the next aspect is to think about who your target audience is. Again, research can help find and learn about the target audience. Your target audience is the people who are more likely to be interested in your niche. Many factors may depict the target audience. The important ones include gender, age, interests, and income.
#3: Create a Buyer Persona
Once you have your target audience, you can create a buyer persona. It is a fictional representation of your ideal customer. A buyer persona includes demographics, motivations, pain points, goals, and such.
One way to identify your buyer persona is to put yourself in the shoes of your readers. Plan a strategy accordingly. Doing this helps to create the best content possible. It also aids in reaching targeted customer groups.
#4: Choose the correct Content-Type to Give Results
Now that you are ready with the niche, target audience, and buyer persona, let’s plan the actual content. A variety of content types needs to be used to reach potential customers and keep them engaged.
Remember that all this is trial and error, and there is no one-size-fits-all solution. Moreover, some mediums that work for some affiliate marketers may not work for others. It is thus essential to test out different content types in your marketing strategy and see what works best.
However, irrespective of the content types, there are two secrets for success that every expert agrees on – quality and frequency. If you create tons of great content and publish it at the right time and place, success follows. Here are a few content types that can be part of your content marketing strategy…
Ebooks and How-tos
Ebooks, guides, and how-tos, which provide step-by-step instructions to users, come in handy for affiliates. These are excellent for building a brand, gaining trust, generating leads, and increasing sales. If you have already had success doing that, you can use them as success stories and engage the readers better. Another advantage of these contents is that you can use them to build email lists. When users sign up for ebooks through email, you can follow up using email marketing.
For affiliates, product reviews are an essential part of their content marketing strategy. It can be in the form of a blog, article, or video. Share what you liked, disliked, and your recommendations. By doing so, it builds trust as you are looking out at their best interests and not just selling something. When sharing cons, you can do workarounds to minimize the effects. For example, you can share in a way that makes the drawback irrelevant.
Apart from having a website, having an active blog works well for an affiliate marketer. Blogging helps to increase trust by providing useful advice and information. When you gain the confidence of your readers, it is a given that they are more likely to follow your recommendations.
But on the other hand, you must be aware of one thing. If you misguide or provide false information, your readers might not take your opinions seriously. Eventually, it can prove counterproductive.
Videos have often become a profitable channel for affiliate marketers. Like the text content, blogs, you can use videos to direct the traffic to landing pages or product websites. Some people prefer to disclose that they are an affiliate for the product by providing relevant reasons, while some don’t. Either way, videos can be productive.
#5: Optimizing Content for Affiliate Marketing
Now that you know what types of content to use as an affiliate marketer, optimizing your content marketing strategy is essential. The idea behind doing this is to make your content easy to find, more valuable, and relatable for readers. Here is how you go about it.
Do Keyword Research
Use keywords that your target audience is looking for on the web. You can do keyword research by using several tools that are freely available on the internet. Through this research, you get an idea of;
The intent of the user
How easy or difficult it is to rank for a particular phrase
A few generic tips on using keywords is not to use single keywords and use long-tail keywords as that is how people search on the web. Using keywords creates content that engages and entices the readers to take the next action.
Taking the example in the image, instead of using “vacation home,” use long-tail keywords like;
vacation home rentals
rent a vacation home
vacation homes for rent
Tailor Content to suit the Target Audience
Content should be developed keeping the target audience in mind as that helps both the reader and the marketer. The reader gets relevant information, and for the affiliate, there is a better chance of a conversion.
Also, consider adding value to the audience by creating content that addresses the pain point rather than focusing on the sales. That builds trust and adds value to the reader. Once you have established the trust, you can then leverage it later.
#6: Pitch for Trust and Loyalty
Though content marketing focuses on sales and conversions, it should not be at the cost of losing the trust of your customers. The reviews and recommendations should be honest; you can use creative ways to get your point across. By mentioning both the benefits and shortcomings of the products and services, you add more value. This can add to the trust quotient than artificially hyping the product.
#7: Write for the Internet
You may be writing content for the reader, but there’s a certain way people like to read online. There is less attention span among online readers, so you have to present your content in a way that makes it easy for users to glance through. Use short sentences, small paragraphs, bullet points, images, etc., to make it more interesting. This helps in your SEO efforts too.
#8: Promote what You are Likely to Buy
Promote products that you are most likely to buy as that helps in providing honest recommendations and reviews. If you are looking for a long-term content marketing strategy, it is best to promote only good-quality products. That helps to maintain the trust and loyalty your readers have for you. On the other hand, do not ruin your reputation by promoting inferior quality products. It can have long-term effects on your affiliate marketing efforts.
#9: Test Your Strategy
There are many different types of content, and what suits some affiliate marketers may not suit others. Hence it is essential to test your strategies by tracking the results. By doing that, you can find the ones that are working and not working and change your content marketing strategy accordingly.
To conclude, good affiliate earnings are possible through consistent work and is not as tricky as it looks to be. However, following the right content marketing strategy is the key to attract more visitors and convert to sales. Therefore, use the above guide and enjoy the benefits it brings to the table!
I’m Chris Wagner, Head of Content @ HostingPill. I regularly write about Hosting, Web servers and WordPress. I have more than 9 years Industry experience.