Last Updated on July 19, 2021
Content marketing has been getting a larger piece of the marketing pie for over a decade now. And for all the right reasons.
Having a well-maintained blog not only helps you build brand credibility and awareness but it’s also a great way to engage with your visitors and add value to their experience. Businesses that blog get 97% more links to their website and have 434% more indexed pages.
Blogs are considered to be the 5th most trustable source to gather information online. And out of 4.66 billion internet users, around 77% of them read blogs.
Over 93% more blogs have been investing in paid ads to drive more traffic to their posts.
Even with introducing different content forms like podcasts, micro-blogging, audio articles, etc., people still love consuming content through informative and engaging blogs.
But many businesses still have reservations about content marketing as it’s more time-consuming and takes more time to show results. It might seem like a waste of time for eCommerce, but actually, eCommerce businesses that blog get around 6% of their sales from blogging.
So, if you were holding on to some reservations, it’s time to let them go and follow this checklist to start a blog for your eCommerce store on WordPress.
Ultimate Checklist for Starting an Ecommerce Blog on WordPress
To start a blog, there are some basic things that you’ll need to take care of before jumping into the specifics.
- Web host & domain name – this step you can skip if you already have your eCommerce store up and running. All you need to do is add a path in your directory for your main blog page. Some people also prefer to create a subdomain for their blogs – for example – https://blog.apple.com/.
- Make sure to have WordPress’s latest version to create and publish your blogs. It’s always for the best to have the newest version; otherwise, you risk getting hacked.
- A WordPress blog theme that matches your brand colors. You can always get a customized blog theme based on your brand guidelines by hiring WordPress developers.
Now that we have all the basics in place, let’s start with a WordPress checklist of all the things you need to create an eCommerce WordPress blog.
- Install a Backup Solution
You’ll thank yourself for having this on your checklist because, believe us or not, you’ll need it more often than you think. Having a plugin that creates a backup of your site and blog is an excellent step towards website security. The backups also come in handy if you ever got hacked or locked yourself out of the admin.
Related: 7 WordPress Backup Plugins Compared
- Secure Your Blog
Since WordPress is among the most popular content management systems, it’s a popular target for many hackers. Again, many websites and blogs still run without protection, but it’s always better to be safe than sorry. So, invest in a good security plugin and install it before making your blog live.
- Install a Cache Solution
More than anything, people browsing on the internet hate waiting for a website to load and more so for blogs. That’s why most companies that run heavy content marketing campaigns usually prefer having AMP for their blogs.
Installing a cache solution will speed up your website and blog and boost its performance.
Related: 5 Best WordPress Caching Plugins
- Setup Categories
Set up categories in the WordPress blog based on what you are planning to publish. This will help keep your blog organized, boost SEO, and add positively to your readers’ experience as the blogs become easily navigable.
Using a technical SEO crawler tool like JetOctopus will help you ensure all categories and pages are set up correctly for crawling and indexing by Googlebot.
- Add a Global Search Bar
In case your readers want to find a particular blog or a blog containing specific terms, this will come in handy to them. There’s nothing more frustrating than browsing through endless blog pages to end up not finding the blog they were looking for.
- Link to About Us Page
Most blog traffic comes from either Google or social media platforms or third-party websites – based on your content distribution plan. It’s possible they won’t know about your eCommerce store while reading your blog.
So, it becomes crucial to either have an ‘About Us’ section or a CTA that links to your about us page.
- Product Links
Be strategic about adding product links to your blogs because you don’t want to overdo this one. Also, you don’t want to miss out on the chances where your customers are ready to buy the product, but they weren’t redirected to the right page.
So, add this one to your checklist to follow before publishing any content.
- Social Media Integration
Make it simple for your readers to share the content they like. Add social media integrations to your blog so that they can share your content with their followers and also follow you on social media. This will help you keep in touch with your customers even after they leave your website.
- Add a CTA
Adding a CTA gives your blog a proper finish and redirects your customers to your product page or to a related blog that keeps them on your website for a longer duration.
Here’s how you can properly use a CTA:
- Make your CTA noticeable
- Make it mobile-friendly
- Use actionable words
- Pick the right kind of CTA – intelligent, social, subscribe, comment, tweet, buy, etc.
Now that we have covered all the grounds related to starting an eCommerce blog let’s chip in a few ideas to help you start the writing part.
- Blog to Order Fulfillment
Make sure to create a complete experience for your customers, from reading your blog to order fulfillment. For that, check all the CTAs and links to see if they are working, test the customer journey yourself, then analyze and make changes to eliminate the unnecessary steps. This means higher conversion rates → increase revenue → more satisfied and happy customers.
A few ideas for potential topics to get you started:
- Write blogs specific to your products – add sections like how to use them, what the benefits are, any behind the scenes or a story about the product, etc. It’s always better to give a proper understanding of your products rather than having your customers search the whole web looking for them.
- How-to articles are always a great hit among readers, no matter what the industry. Invest in researching the most frequently asked questions in your industry, about your products, and about the problem your products solve.
- Opinionated articles to showcase your expertise, experience, and knowledge. Also, before publishing such articles, make sure to get your facts checked about the topic, especially if it’s controversial.
- Tell stories about your company, how it was founded, the inspiration behind your products, values, mission, vision, etc. Such articles help humanize your brand and help your customers connect with your brand on a deeper level.
- Announcement of sales, offers, company updates, product launches, and more.
Carl Torrence is a Content Marketer at Marketing Digest. His core expertise lies in developing data-driven content for brands, SaaS businesses, and agencies. In his free time, he enjoys binge-watching time-travel movies and listening to Linkin Park and Coldplay albums in the loop.