Content marketing has been getting a larger piece of the marketing pie for over a decade now. And for all the right reasons.
Having a well-maintained blog not only helps you build brand credibility and awareness but it’s also a great way to engage with your visitors and add value to their experience. Businesses that blog get 97% more links to their website and have 434% more indexed pages.
Blogs are considered to be the 5th most trustable source to gather information online. And out of 4.66 billion internet users, around 77% of them read blogs.
Over 93% more blogs have been investing in paid ads to drive more traffic to their posts.
Even with introducing different content forms like podcasts, micro-blogging, audio articles, etc., people still love consuming content through informative and engaging blogs.
But many businesses still have reservations about content marketing as it’s more time-consuming and takes more time to show results. It might seem like a waste of time for eCommerce, but actually, eCommerce businesses that blog get around 6% of their sales from blogging.
So, if you were holding on to some reservations, it’s time to let them go and follow this checklist to start a blog for your eCommerce store on WordPress.
To start a blog, there are some basic things that you’ll need to take care of before jumping into the specifics.
Now that we have all the basics in place, let’s start with a WordPress checklist of all the things you need to create an eCommerce WordPress blog.
You’ll thank yourself for having this on your checklist because, believe us or not, you’ll need it more often than you think. Having a plugin that creates a backup of your site and blog is an excellent step towards website security. The backups also come in handy if you ever got hacked or locked yourself out of the admin.
Related: 7 WordPress Backup Plugins Compared
Since WordPress is among the most popular content management systems, it’s a popular target for many hackers. Again, many websites and blogs still run without protection, but it’s always better to be safe than sorry. So, invest in a good security plugin and install it before making your blog live.
More than anything, people browsing on the internet hate waiting for a website to load and more so for blogs. That’s why most companies that run heavy content marketing campaigns usually prefer having AMP for their blogs.
Installing a cache solution will speed up your website and blog and boost its performance.
Related: 5 Best WordPress Caching Plugins
Set up categories in the WordPress blog based on what you are planning to publish. This will help keep your blog organized, boost SEO, and add positively to your readers’ experience as the blogs become easily navigable.
Using a technical SEO crawler tool like JetOctopus will help you ensure all categories and pages are set up correctly for crawling and indexing by Googlebot.
In case your readers want to find a particular blog or a blog containing specific terms, this will come in handy to them. There’s nothing more frustrating than browsing through endless blog pages to end up not finding the blog they were looking for.
Most blog traffic comes from either Google or social media platforms or third-party websites – based on your content distribution plan. It’s possible they won’t know about your eCommerce store while reading your blog.
So, it becomes crucial to either have an ‘About Us’ section or a CTA that links to your about us page.
Be strategic about adding product links to your blogs because you don’t want to overdo this one. Also, you don’t want to miss out on the chances where your customers are ready to buy the product, but they weren’t redirected to the right page.
So, add this one to your checklist to follow before publishing any content.
Make it simple for your readers to share the content they like. Add social media integrations to your blog so that they can share your content with their followers and also follow you on social media. This will help you keep in touch with your customers even after they leave your website.
Adding a CTA gives your blog a proper finish and redirects your customers to your product page or to a related blog that keeps them on your website for a longer duration.
Here’s how you can properly use a CTA:
Now that we have covered all the grounds related to starting an eCommerce blog let’s chip in a few ideas to help you start the writing part.
Make sure to create a complete experience for your customers, from reading your blog to order fulfillment. For that, check all the CTAs and links to see if they are working, test the customer journey yourself, then analyze and make changes to eliminate the unnecessary steps. This means higher conversion rates → increase revenue → more satisfied and happy customers.
A few ideas for potential topics to get you started:
Carl Torrence is a Content Marketer at Marketing Digest. His core expertise lies in developing data-driven content for brands, SaaS businesses, and agencies. In his free time, he enjoys binge-watching time-travel movies and listening to Linkin Park and Coldplay albums in the loop.
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