Last Updated on June 17, 2021
What are Google Trends?
The Google Trend is a supportive (and amusing) tool that can prove to be a testimonial in your SEO keyword planning efforts. It allows you to see the relative popularity of a search term for over a period of time. The data for most of the terms are all way back to 2004, putting before you the complete picture for the entire lifespan of keyword terms.
The advancement in the Google Trends tool has made it more sophisticated and authorized for enhanced visual impacts for each term entered.
How to make the most out of Google Trends?
Google Trends, popularity trends, and visuals of data are helpful. Still, all this can seem to be too easy to conclude, while following insights that aren’t accurate can aid you in making mountains out of molehills.
Here, we present before you some techniques to use Google Trends most effectively:
Understand Search Parameters: While exploring a term, four drop-down menus tend to appear, allowing you to adjust parameters for your search.
Geography: The area-specific Data, whether by country or by the state, is of great help for your expedition into new geolocations to improve your local SEO efforts.
Time Frame: Google Trends encompasses data going back to 2004, but not for all keyword terms. You can even have a custom time frame of yours, aiding to your stretch of time taken to run or optimize these terms, a shorter time frame declines the search volume and, expanding the search frame, it may find as a routine seasonality.
Categories: This parameter lets you search for data for a broader subject under a subheading, which improves the accuracy of data.
Search Type: The search types can provide valuable insights on the term based on the organic web searches depending on the term and intent of your search.
Compare and Contrast Keywords: Comparison of two or more terms alongside is one of the common ways used by Google Trends, which, in terms of keyword search is an excellent method for ranking words in order of popularity and value relevance for your business.
More significant SEO wins can be witnessed when popular search terms aren’t so popularly leveraged by brands, while low SEO competition means there’s little-to-no effort are necessary to rank well.
Locate Seasonal Keyword Opportunities: Based on the time of the year, there is some predictability in the rise and fall of some terms. Such as the search for sunscreen in the summer, pumpkin-spiced everything in fall.
Still, it can be challenging to detect them with a tool like Google Trends, because these trends are recognized by fewer people which makes this opportunity as more valuable.
If you are keenly looking for an inspiration to enrich your new blog content or fresh keywords, this can prove to be a great tool at hand. Related Topics, puts before you the conversations and interests your audience may be interested in exploring, on the other hand, Related Queries, are different keywords significant to the term entered by you.
You can just now hit on Google Trend’s homepage to look after recently trending topics across all the landscapes of Google. These topics are almost like exclusive events, breakthroughs in areas of science and tech, breaking news topics. While the content of these topics may not be related directly to your business, but you might get creative ways to parlay them into catchy headlines and use them for your Digital Marketing campaigns as well.
The tool like Google Trend can anyone find the use of, even if that use has very little fun to do with data trends. But, when the features and benefactions are dug deeper by SEOs, it may aid them in finding some real insight into what and how people are maneuvering search.
By having your content and tactics optimized with the help of trending terms, you can always endure in the conversation, no matter how the verticals of interests or attitudes of your target audience swings or they show a vivid sign of progress.
Sanjeev Verma is the founder and CEO of Biz4Group, based out of Orlando, FL the United States. He has 20+ years of experience in boosting IT-based start-ups to success. The company headed by him excels in developing, implementing and monitoring Digital Solutions ranging from IoT solutions & products, Mobile and Web Development, and Digital Marketing to Full Stack Development and CMS solutions.