If you’re a blogger or an online business owner, then you must be familiar with the term “Domain Authority.” But, if you’re new to this term, then here we will tell you everything about Domain Authority. In this article, you will also understand the difference between Domain Authority and Page Authority and how they both are essential for successful digital marketing strategies. So let’s begin without any further delay.
What is Domain Authority?
There are many ways to improve your website performance. But, Domain Authority plays a crucial role in contributing to a site’s exit to high positions in search engines. Domain authority is a numeric score between 1-100 developed by MOZ SEO to calculate how reliable, impressive and authoritative your site is. Higher the numeric value, let’s say between 80-90 higher ranking on SERP, higher the Domain Authority, and vice versa.
It is the best way to analyze, measure, and calculate your website’s credibility on SERPs. You can use many tools available out there to measure your website Domain Authority for free. But we suggest using Moz to get accurate results. Moz considers 40 factors to measure the credibility of the website and gives a score based on that. It may include the age of a domain, backlinks of Domain, website traffic, total spam score, etc.
Domain Authority vs. Page Authority, what’s more important?
Domain Authority is the overall score of a domain and subdomain between 0-100, whereas Page Authority is the overall score between 0-100 of a particular webpage. Both are directly or indirectly interlinked to each other. Let’s take a look at how?
Higher page authority, including quality content with high-quality links, strengthens the Domain Authority. Therefore, building quality links that raise your Domain Authority, in general, will also increase Page Authority. To go long run and rank higher on SERPs, you need to focus on both. You can do this by adding quality tight with quality outbound links both from internal and external sources. Identify and remove bad or broken links from websites. I understand; it’s pretty tricky to understand, but it becomes easy for you to understand once you start practicing.
How does it work?
Domain Authority is a quantitative measure of your website that tells how powerful your website is on SERPs. It is the Authority of your website that raises trustworthiness among users. There are thousands of new websites launching every day, so higher domain authority helps you to stand out from the crowd.
With each passing day, Google keeps on working on its algorithm, and it only gives preference to the leading, most trusted, and relevant sites. So, the higher domain authority directly correlates with a higher ranking on google. Again the Domain links metrics attached to your website will play a key role here.
How can I check my Domain authority?
Checking domain authority has now become very easy with MOZ. It is a free tool and easy to use. You can download its browser extension on your laptop or PC, sign up with your email address, and you’re good to go. You can also use it online to check domain authority by running your website Url on its search bar. It will give you complete detail about your Domain, including Domain Authority (DA), Page Authority (PA), Spam Score, Age of your Domain, Total backlinks, etc.
You can use many other sites available online to check your site’s domain authority, but we recommend you rely on Moz for precise and detailed results.
What’s a good domain authority score?
According to Moz, your Domain authority should rank between 1-100. The higher the number, the higher your domain authority and the higher probability of getting a higher position on SERPs. Domain authority varies from site to site, and it’s not fixed. Achieving and maintaining higher domain authority is a difficult task. It will take time and energy too.
Achieving higher Domain Authority, let’s say between 80-90 and maintaining a stable position, is a daunting task. There are only a few very high authority sites. For example, Apple, youtube, GitHub, Forbes, medium have high domain authority, with a score higher than 90.
Your domain authority will be 0 if your website is new and it keeps on increasing as you start implementing SEO strategies. Here we have listed the five best SEO strategies that you can practice to improve your Domain Authority. So, let’s take a look!
How to increase your Domain authority?
Your domain authority somehow correlated with your site’s overall SEO health. To increase your Domain authority, you need to focus on your website SEO. Many SEO agencies can help you with their SEO Services to improve the domain authority of your website. Here are a few things that you need to keep an eye on.
Link Building is the most effective SEO strategy to improve your site’s ranking and increase domain authority. It is the most effective way to get noticed by google. Earning quality backlinks can be challenging if you don’t know how to do it correctly, but by following these steps, you can quickly achieve your target in no less time.
- Focus on creating high-quality, creative, and educational content. People keep on searching for quality content for link sharing. You can take advantage of that.
- Outreach as much as possible through email, social links, and other high authority sites to earn quality links on their sites. It is critical to earning more quality links.
- Publish your articles on high Authority sites Reddit, Medium, Mix.com, Tumbler, Quora, etc.
- The more you focus on high-quality links, the better will be domain authority.
- Try to earn links from .org, .gov and .edu sites.
Focusing on the internal link:
The Domain Authority of your site alone is not enough to build trust among your audience. It would help if you also focused on the internal linking of your internal web pages. Creating internal links within the blog or web pages in your website helps to increase Page Authority that automatically corresponds to the Domain Authority, as we talked about earlier. Quantity and quality internal-external links pointing to your site will increase your site’s Authority and boost google presence on SERPs. Promote content links inserted into it on various content promotion platforms, fix broken or low-quality links from pages, etc.
Creating high-quality content:
Quality content is the backbone of your SEO. High-quality content on your website not only adds weightage to your site but also attracts more readers. With the help of quality content, you will passively acquire quality backlinks and attention. Content marketing is also an excellent way to earn quality links. You can use images, videos, graphics to gather your reader’s attention and spend time on your website. Write good educational content and additional resource links related to your niche. It will increase trustworthiness and let people find your website a good source of information.
Think from the beginning:
If you want to be a part of this long run, you have to keep everything in mind before jumping into the online world. I am saying this because sometimes, only good SEO services are not enough to take your website on top. Today is the era of technology, and your competitors are doing excellent. To beat them, you need to start from a solid foundation.
Yes, I am talking about a highly responsive website. A website is the road map of your business, so to get a high ranking on Google, build an easily accessible website. A well-structured, highly responsive site with fast loading time will drastically increase your Domain Authority and give the best user experience to your audience. When all these factors favor your website, you will automatically start reflecting top on google results.
Fix broken or low-quality links:
Inactive or nonfunctional links are called broken links. These broken links may increase your site’s spam score, which is unsuitable for website ranking and site Domain authority. So, it is crucial to timely identify and fix such broken and low-quality links before it’s too late. You can identify these links by using online tools such as Aherfs, Pitchbox, Check my links, and many more etc.
Post press releases:
Press releases are a unique type of content. Doing PR for your website on multiple websites helps you gain quality backlinks on authority sites that will quickly lift your Domain Authority. It will add freshness to your website, raise brand awareness, increase trustworthiness in your audience. Daily updated press releases also help you gain web traffic on your site and boost your website ranking on SERPs. You can also show your continuous availability to your audience through press releases.
Patience is the key! Achieving good Domain Authority is a time-consuming task. Outreaching, building, and maintaining quality links takes time. Earning links from authority websites and blogs depends on the webmaster’s reply. Sometimes it will take a year, but implementing the right strategies can help you better. So, don’t panic. Keep yourself updated with the google updates and latest algorithms. Never trust fake promises and spammy ads. For example: Get 30 DA at $5, Increase your DA overnight.
We hope you got detailed information about Domain Authority from this piece of article. Here we tried to compile the complete information regarding Domain Authority and highlighted key SEO strategies that you can implement to increase your website’s domain authority.
Building higher domain authority will take time and energy, as we mentioned above. However, practicing the right strategies can do wonders and help you rank top on google search results.
Ravi is a digital entrepreneur who has a vision of helping businesses to increase their online presence through websites, mobile applications, and SEO. He is the Founder & CEO of Webomaze Pty Ltd, a one-stop digital agency based in Melbourne.