Last Updated on November 5, 2020
The dawn of the internet has allowed every business to reach a global market. Despite your location, having an online presence means that your reach is limitless. Owning a website can be one of your growing tools in expanding your brand to a global scale. International SEO has been one of the most trusted ways to widen your audience in any part of the world. It makes your website more friendly outside of your local location.
If your analytics reveal that a fair share of your website visitors are from other countries, then it might be time to optimize for an international audience. It would help if you made changes to cater to your audience outside your home country. You can liken this strategy to geotargeting on a bigger scale. In geotargeting, you optimized for a particular city or state. With international SEO, you create optimization for different countries, currencies, and languages.
Ways To Optimize Your Website For International SEO
Language Target Your Website
Although English is the universal language, it is still a wise move to optimize your website for different languages. When you start developing your website, or you are about to make changes, make sure to implement “hreflang.” That is a tag that indicates the different languages your website offers.
The hreflang tag signal Google the language you intend to use on a particular page. The code will then be stored in the HTTP header, sitemap, or on-page markup. That is a unique code that will allow your website to show the correct language to the particular people who visit your website.
When you implore a language target when building your website, make sure you do not omit your website’s essential elements. These elements are the title navigation, and content should be in the appropriate language.
Keyword research is an integral part of international SEO analysis. Executing keyword research helps you to find the best keywords for your campaign. Keywords are an essential and crucial part of your SEO plan because they help convert leads that are most interested in your product offerings.
If your leads are interested in your market, they will search for your specific keywords. Keywords like these are best for your campaign because they can provide more convertible leads. It is best to use a range of keyword research tools to find the right keywords. If you’d like to get an excellent outcome for your SEO initiative, concentrate on long-tail keywords. Long-tail keywords are more efficient than short-tail keywords. Short-tail keywords like “good food” are too common and are not intended for searching.
URLs For International Pages
Get the optimum results with your international SEO plan to create separate pages dedicated to your global markets. To do this, you can:
Google specified ccTLDs as two-letter codes to signal users and search engines where a particular country, state, or territory a website is listed. Remember that specific country codes are so widely used for other purposes, making them too generic as per Google.
Internationalized content is put on a separate “third-level domain” that may or may not move through or receive an equity connection from the root domain. Your enterprise also has the opportunity of using a subdomain, specifically for your international pages.
Internationalized content is stored in a particular subdirectory or subfolder of the root domain.
gTLD with language parameters
General level top domain targeted to speakers of a specific language by appending a URL parameter. Each subdirectory (or subdomain) must be geolocated to its respective country through the Search Console.
Culture In Your Web Design
If you plan to touch base with an international crowd, you need to immerse yourself in the culture. You should note that Ensure that the content and design of your site is culturally acceptable for your audience. Depicting this will give your website visitors a good experience on your website.
Guarantee that all details on your website are correctly formatted. You’re going to want to use the local language, currency, and time zone. These are unique items with their territory, so you want to make sure that they are appropriately incorporated to create a seamless experience.
Study countries first and consider how different colors and patterns are viewed. Give time to learn targeted countries and understand how to respond to such color and styles.
Do Not Use Machine Translation
For your global sections, you don’t want to rely on machine translation. Although it may sound like a quick way to translate any of your pages, machine translation is wildly inaccurate. You’ll end up having pages that don’t make sense to your audience.
Having these translated pages will result in a poor experience for your audience and site visitors. When you’re trying to cater to a foreign market, it’s wise to invest your time and resources into targeting them correctly. Any improper translation will make you a victim of lousy SEO targeting.
For the best results with your international SEO strategy, you’ll want to lean on a fluent speaker of your targeted language or a native speaker from one of the countries you are aiming for in your campaign. This move will help you get a more precise translation of your pages.
Use Multilingual SEO Meta Tags
Meta tags are essential to any website. There are the lines in the HTML of a webpage that gives Google substantial meaning as it crawls a particular page. The various structures of an article like keywords, headers, and other elements are essential; however, it should have multilingual SEO maneuvers.
Meta tags should be identical to the region you are targeting and the language abbreviations specified in your subdirectory or subdomain. This element allows Google another level of data once it crawls the re-published material on SERPs that you’d find in other countries.
Doing international SEO is a must if your leads come from different counties. Investing in international SEO can be a wise move to engage these leads and improve sales conversion. However, it would help if you remembered that simple features like the appropriate use of cultural elements and an option to use a different language on your website can make a huge difference to appeal to the global market.