Last Updated on May 15, 2020
Everyone from major brands to social media influencers create content to reach and engage with audiences. If so many people are creating, then how can anyone get ahead?
The real answer isn’t an appealing way to design your website. Even choosing popular blog structures or writing for mobile users isn’t going to get you the advantage you need. The best way to help you shine through the crowd is by using technology to help advance the way people find your content.
You might not necessarily use much more than a blog or website and social media right now, but that’s going to change. Here are the must-use marketing technologies to study and adopt in 2020.
Technology and Content – A Match Made in Heaven
Something you see a lot of brands doing right now is finding ways to utilize technology in their content creation and engagement. For a lot of marketing gurus, the adage of dynamic content shining through doesn’t work on its own anymore. So much of the online content reach process is determined by how users come across blogs, articles, and websites. Even something like a paid ad on Facebook is losing its muster in terms of how effective it is when users come across these sorts of posts.
A lot of forward-thinking companies are looking to make technology work for them and their content in a more meaningful way. Anyone working at a thriving retail app development agency or digital marketing team can tell you how quickly tech is changing things in content creation. That’s because tech solutions for content search methods and engagement enhance the experience for users in a trackable and monumental way.
AI and Bots as Tools for Customization
We think a lot about chatbots and AI solutions as a means of filling customer service gaps. Content creators need to be using these automated services as well, but differently. They are customizing content to cater to more specific, core audiences. AI solutions can analyze millions of types of data to pinpoint what your intended audience searches, reads, and with what content they engage. Some companies like GE and Unicef have success letting AI write content, but that’s a highly divisive field in terms of who it is advantageous to use.
The algorithms AI marketing tech use offer much more in-depth and accurate insights than any other platform or method. From email marketing to social media usage, these tools can help show you a better, total picture of what is going to resonate with your core users most.
Voice search is offering search engine users more freedom to find what they want. Rather than drown in listings, voice search provides a more specific set of “hits” in terms of what sites like Google and Bing think users desire. For a long time, we have thought of hitting page one of a search result as a success in marketing. In reality, voice search is going to make 4th or 5th spots obsolete, and 2nd and 3rd results are less impactful as well. Hitting that number one spot shouldn’t just be the goal; it should be the benchmark for a successful search engine optimization project.
How does voice search impact content? In short, the context and intent for a voice search are far more profound than a text search. Because of this, things like long-tail keywords and natural language are going to be much more prevalent in searches, and in turn, a creator’s copywriting.
Places to Utilize Tech Solutions in Content Marketing
Two spaces are going to be the hot spots for a boom in tech-related content marketing solutions. Firstly, social media is going to be one of the fastest-growing places to see things like AI bots and voice search inquiries. Email marketing will also lead to several areas to engage with these technologies. The best way to begin preparing to use these technologies is to familiarize yourself with what they offer.
A great solution for this is Notion. There are even a number of great Notion templates that can help you to instantly start managing your content right inside.
Once you know what each technology offers your content marketing plan, see what solutions line up with your marketing and sales goals. From here, you can start to implement tools that are sure to impact content marketing in 2020 and beyond.