19 Tips For Aspiring SEOs – From A SEO Consultant

I wish I knew what I know now then.

That’s true about many things. But it’s also true of SEOs.

The truth is – it takes a while to learn the nuances of SEO and how to thrive in this space. It’s taken me years as an SEO consultant to get to where I am now, and I still don’t pretend to know everything there it about SEO.

So what advice would I give to anybody who’s either starting out or at the beginning of their SEO journey?

Read on for just that.

  1. Whoever you are doing SEO for will have completely unrealistic expectations of you.
  2. Just do it. No this isn’t a Nike ad. You’ll learn so so so much more about SEO by doing it instead of just reading about it.
  3. Never haggle on your rate. If a client does this then it’s a red flag. You know what you’re worth.
  4. Even if you go wildly beyond the expectations expected of you, don’t expect the appreciation you deserve.
  5. Buying low-quality links or guest post placements will not give you the results you expect.
  6. The customer isn’t always right. You’re the expert after all.
  7. Not everything you try with SEO will work. The best thing you can do is learn from your SEO experiments, even if they don’t work.
  8. SEO is not easy. Despite what people on Twitter and TikTok tell you.
  9. Imitation is the biggest form of flattery in SEO. Understanding what is working for others is such a huge part of SEO.
  10. It can be hard to move the needle without a budget. SEOs that can get results on a shoestring are worth their weight in gold.
  11. Learn to hate Google. You’ll always think they are out to get you, despite this not being true.
  12. Don’t stress over algo updates. There’s nothing you can do about it. Wait and assess what has happened.
  13. You’ll always be chasing your tail.
  14. Embrace the inferiority complex. SEO doesn’t always work as well as you want it to. You can only implement what you think is the best approach. Test and measure.
  15. ROI is king in SEO. As long as you look at it through this lens you can demonstrate your value to customers.
  16. No business or contract is worth more than your health.
  17. Accept that SEO is a long-term strategy, not a short-term one.
  18. When you think you’ve got it all figured out, it will stop working. Always be ready to adapt and iterate.
  19. Have fun, the rewards can be more than worth it.

There you go, everything I wish I knew before I started out on my SEO journey.

You can work with my SEO agency. Check us out.

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