I wish I knew what I know now then.
That’s true about many things. But it’s also true of SEOs.
The truth is – it takes a while to learn the nuances of SEO and how to thrive in this space. It’s taken me years as an SEO consultant to get to where I am now, and I still don’t pretend to know everything there it about SEO.
So what advice would I give to anybody who’s either starting out or at the beginning of their SEO journey?
Read on for just that.
- Whoever you are doing SEO for will have completely unrealistic expectations of you.
- Just do it. No this isn’t a Nike ad. You’ll learn so so so much more about SEO by doing it instead of just reading about it.
- Never haggle on your rate. If a client does this then it’s a red flag. You know what you’re worth.
- Even if you go wildly beyond the expectations expected of you, don’t expect the appreciation you deserve.
- Buying low-quality links or guest post placements will not give you the results you expect.
- The customer isn’t always right. You’re the expert after all.
- Not everything you try with SEO will work. The best thing you can do is learn from your SEO experiments, even if they don’t work.
- SEO is not easy. Despite what people on Twitter and TikTok tell you.
- Imitation is the biggest form of flattery in SEO. Understanding what is working for others is such a huge part of SEO.
- It can be hard to move the needle without a budget. SEOs that can get results on a shoestring are worth their weight in gold.
- Learn to hate Google. You’ll always think they are out to get you, despite this not being true.
- Don’t stress over algo updates. There’s nothing you can do about it. Wait and assess what has happened.
- You’ll always be chasing your tail.
- Embrace the inferiority complex. SEO doesn’t always work as well as you want it to. You can only implement what you think is the best approach. Test and measure.
- ROI is king in SEO. As long as you look at it through this lens you can demonstrate your value to customers.
- No business or contract is worth more than your health.
- Accept that SEO is a long-term strategy, not a short-term one.
- When you think you’ve got it all figured out, it will stop working. Always be ready to adapt and iterate.
- Have fun, the rewards can be more than worth it.
There you go, everything I wish I knew before I started out on my SEO journey.
You can work with my SEO agency. Check us out.