When a website links to your content, you get a backlink. Backlinks help in generating a trust signal for your website and impacts the overall SEO.
As per Google, Backlinks are one of the most important ranking factors. Before diving into the different types of backlinks, let’s talk about the link values.
Do-follow link: A link value that tells search engine crawlers to index the link.
No-follow link: A link value that signals search engine crawlers not to consider the link for indexing.
Not all do-follow links which are linked to your website are considered as a quality backlink. But the ones which are earned from relevant and high authority websites are of high quality. Similarly, a no-follow link earned from a high domain authority website is considered as a quality backlink.
In this article, we will cover some of the linking strategies that help in getting quality backlinks. Go ahead and take a look.
- Guest Blogging Backlinks
- Author Bio Backlinks
- Resource Page Backlinks
- HARO Backlinks
- Infographics Backlinks
- Link Roundup Backlinks
Guest Posting Backlinks
This strategy involves submitting guest posts to high authority websites and, in return getting quality backlinks. A mention in the content body of high authority websites helps in building trust and brand value.
I’ve done this in my role as a London based SEO consultant.
Moreover, this will help in driving relevant traffic to your website.
To submit guest posts, you need to find websites that not
only come under your niche but also accept guest posts.
Note: Make sure to send a personalized email pitch.
Author Bio Backlinks
When you start approaching other websites for Guest Posting, you’ll realize that some sites don’t allow any link placement within the content. But often they allow one link in the Author Bio.
Though the editorial (within the content body) link gets more weightage than the author bio, author bio backlinks from high authority sites are still considered quality backlinks.
Resource Page Backlinks
A resource page is the one that mentions all the valuable and fantastic content pieces curated for a specific topic.
Getting a backlink from such a page helps to attract your target audience, and it builds domain authority.
Is your content valuable and unique enough to deserve mention? Ask this question to yourself and then pitch relevant websites for your link.
High-quality content will only help to get resource page backlinks.
Target those pages that already link to your competitors (under your niche) by doing competitor analysis. And send them a pitch for citing your high-quality content.
HARO – Help A Reporter Out is an online platform where journalists get to interact with expert bloggers. And this helps them in getting sources for their upcoming news stories.
This technique is different from the ones mentioned in this blog. Here, the journalist reaches out to you for their answers.
First, you need to get registered on HARO as a source. Then you will receive journalist queries via emails thrice a day. And you can pick a question as per your expertise.
While answering a query, make sure to provide an in-depth and unique answer. Also, don’t forget to include your bio and link.
If they find your answer helpful enough, then they will link you in their article.
As per the following case study, infographics ranks fourth among the other types of content.
Good Infographics go viral faster than the text content.
Before creating an infographic, research on what infographics are going viral. And study these infographics well. Try a similar strategy to design one.
Look out for websites that publish infographics. Do an email outreach to show them yours. If your infographics are providing value to their audience, then they will link back to you.
Link Roundup Backlinks
Link roundup is a curated blog post that consists of either the latest updates or the best blogs or resources.
Roundups are posted weekly/monthly/yearly—bloggers who do roundups lookout for the great content to add it to their list.
If you have a great piece of content relevant to the roundup topic, then approach them and get a quality backlink.
Apart from these backlinks, some backlinks that should be avoided at any cost are as follows:
Paying for a backlink impacts SEO negatively as per Google. And you can get penalized by Google for buying a link.
Spammy Comment and Forum Backlinks
Spamming blogs or Forums with your links in the comment section is against Google’s guidelines, as you can see in the following picture.
Keep experimenting with these tactics. Not all may work for you. Find out the ones worth investing time and effort and see what’s impacting your overall SEO.
James is an SEO consultant based in London. Working with clients around the world to get more traffic from search.