We’ve all heard the phrase “Content is King.” Everything we read around us is nothing but content. From advertisements to Google searches to articles to descriptions, and more, nothing is possible without any valuable written information.
One of the essential aspects of selling a product or running a business is to market it and make people aware. In the digital era, you probably understand how important content is to the survival of your businesses. Quality content writing is the focused part of all digital marketing campaigns and is the perfect medium to reach a target audience.
For successful content creation, you need to have a robust plan and specific goals, and this is what content marketing is all about.
I work as a freelance SEO consultant, and I wouldn’t be able to do my job effectively without a solid understanding of why content is so important.
Let’s have a detailed look at what content marketing is, its types, and how it can be beneficial for a business.
What is Content Marketing?
As the term explains – Content + Marketing, that is, promoting or marketing your brand or services with the help of engaging content.
“It is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this strategy can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.”
By providing your target customers with useful content to educate them on your products and services, and show them how those products and services effectively solve their issues and challenges – you can boost conversions, improve brand awareness, increase revenue, plus so much more.
Types of Content Marketing
Blog posts are the most effective way to educate your target audience about your services or products. Instead of promoting your brand, you can write informational content, the benefits of your services, etc. that will be valuable for your customers.
According to a study, businesses that use blogs receive 97 percent more links to their websites and, in turn, have 434 percent more indexed pages for the SERPs.
If you do not have the skills to write blog posts for your website, you can look for website content writers online and hire someone to help you post regularly. In this way, you’ll be able to boost your brand’s reach too.
“54% of audiences want to see videos from brands they support, which is more than any other type of content.”
Videos are a versatile medium that can create a variety of content in your industry that engages your market and leaves them wanting more.
Add a text introduction and captions for your videos to help people better navigate their way to what they want to see. This content can then be used almost anywhere, from your main website to your blog, your social media page, or even in email campaigns.
Social media marketing is all about engaging with your target audience. After hearing about a new brand, the first thing people do is search their website or find a link to the social media handle.
Though it can take a little effort to find the type of content and medium that resonates with your social media followers, if you are already producing other types of content for your marketing, the good news is that you can easily repurpose them for social media, too. You can also plan and schedule your social media posts to reach your followers at the right time.
Infographics are fun and can be an excellent content marketing strategy with eye-catching content. They’re bright, visually captivating ways to present stats or processes. Infographics are quick and inexpensive music to a marketer’s ears.
Also, infographics can make your product more reputable if there’s hard data involved. Successful infographics are simple, attractive, and meaningful. The goal is to put a lot of detailed information from a study or survey and break it down into the crucial points.
The various other types include – Email Marketing, Podcasts, Copywriting, Ebooks, Case Studies, Ads, Testimonials, etc.
Why content marketing is important
That’s the magic of using a planned strategy for content marketing. It boosts conversion rates like no other tactics.
According to research, companies who frequently create marketing content experience conversion rates nearly six times higher than those who ignore engaging content writing.
Powerful content marketing often requires a significant investment of time, effort, money, and resources, but it eventually pays off by leading to more conversions.
Stronger Customer Relationships
To encourage repeat business and turn customers into brand advocates, you must nurture your current customer relationships. One of the best ways to do this is to continue to provide value for your customers through quality, engaging content.
Whether you keep them updated through email marketing content or educate them on important topics through your blog, you can build and foster these relationships through relevant content.
Boost In Website Traffic
According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than those that only published four or fewer posts.
If you want to improve site traffic, publish quality blog content more often, and on a more consistent schedule. Posting consistent blog posts that are engaging and effective can help you bring more traffic to your site over time.
In addition to the above, there are myriad other benefits of content marketing. It’s easy to see why more businesses are making changes to include content in their marketing strategy by producing quality content for their brand. Doesn’t matter what industry you are in or what size your company is, you can start using content marketing today to reach and engage your audience. Plus, you can quickly get content writing services online and that too at affordable prices.
James is an SEO consultant based in London. Working with clients around the world to get more traffic from search.