SEO – Search Engine Optimization is mainly about increasing the probability of ranking high in search engine results.
To succeed with SEO, there are several different parts that you need to work on. Content is always at the center and is the foundation of successful SEO, but it is impossible to ignore the impact of backlinks and technical SEO.
In this blog post, we will go through what technical SEO means and how you can work with technical SEO to succeed better in your SEO work.
What is technical SEO?
Technical SEO is primarily about optimizing the underlying code of a website so that a search engine can better understand what the page is about and rank it accordingly.
The way a search engine works is that it searches through all the websites that exist and ranks each page based on thousands of parameters to give the best possible results when someone searches in a search engine.
A search engine’s primary goal is to provide the absolute best result to the question posed in a search engine, and therefore a search engine wants to find the definitive best answer to that question.
When a search engine crawls websites (crawlers are called when a search engine searches websites), they do not see what you see when they look at a website. Instead, they see the underlying code.
If you want to see what the underlying code looks like on a specific page, you can right-click on the page and then select “Show page source.”
Because a search engine does not see what we see when we visit a website, technical SEO is essential. Search engines have become relatively good at interpreting and getting an idea of what it’s about, but search engines are still relatively poor at interpreting video and audio. Then it is vital to work with technical SEO for a search engine to get an idea of how the content should be ranked.
The most important parts of technical SEO
For those of you who have ever carried out an SEO analysis that often focuses on just technical SEO parts, know that the number of judged parameters is very many and, at first glance, may be difficult to understand. Some parameters are more critical than others and that we have found to be the most effective when it comes to achieving SEO results.
We consider the five most important technical SEO parameters: Meta Description, Page Title, URL, Page Speed , and Internal Linking.
A meta description is an explanatory text about what the specific page is about. The description appears in the search result under the page title.
There is no limit to how long a meta description can be, but it is cut to match the space available at each time. Therefore, the tip is not to save the most interesting until the end as it can be cut off. The recommendation for the length of a meta description is usually around 160 characters plus or minus a little, depending on who you ask.
A meta description to fulfill its whole purpose should contain the search term that you want the page to be visible on and be a helpful and exciting introduction to what the page is about.
The title you see in the search results of a search engine is the page title. The essential thing in the page title is that it should be as close to the exact search phrase as you want the page to be visible on. One of the most common mistakes made when it comes to page titles is to name them according to the menu bar, e.g., “Home.” It is vague and does not provide useful information for a user searching for information in a search engine. Then it is better to use your company name and possibly what you deliver for value.
URL stands for Uniform Resource Locator and is the unique URL that leads to your specific page. This should for the best SEO results contain the search term you are looking to rank on.
Here you can also build hierarchies in URLs that point to depth within a particular topic. An example would be to have URL / seo / and then / seo / technical-seo / and / seo / backlinks / mm to build a so-called topic cluster around SEO.
One of the factors that lead to visitors leaving a website is the speed of the page. Search engines know this, and therefore they will reward websites that load fast. The reason why a web page loads slowly can be anything from the server where your website is hosted being slow to your images being high resolution and therefore very heavy to load. Google has a great tool to control your page speed: Google Pagespeed.
If you have a website with many pages, internal linking helps a search engine determine which pages are really important and which pages should be ranked on which keywords. An internal link is a text with a hyperlink to another page on your website, such as this link to our page about SEO packages. When you make these internal links, you show that the page about SEO packages is essential and is about SEO packages. A search engine will then take it into account for shaving that page when searching for the specific term.
Is technical SEO something for me?
If you are going to work with SEO and want to get a lot of organic traffic, SEO’s technical aspect is essential. It is a bit of a hygiene factor where you have to reach a certain standard to rank well. It is important to remember that technical SEO does not help the ranking without having content indexed. Technical SEO is about getting search engines to interpret the content better you have produced. Therefore technical SEO is usually more relevant when you have a lot of content or have plans to create a lot of content.
How fast do I get results from technical SEO?
There is no exact answer to this question, but if you already have a lot of content and have not worked with technical SEO before, you can get a great exchange within 2-3 months. What also affects is how often your website is crawled, and it depends on how much activity you have on the website.
Technical SEO tools
If you want to work actively with technical SEO, an SEO tool is recommended. There you can continuously take out reports on which parts need to be improved. There are many different tools that have their advantages and disadvantages, but they often measure the same parameters.
Technical SEO is about making your content understandable in a good way for search engines.
Working with technical SEO can give relatively quick results if you have a lot of content that is not optimized today. It is important to remember that technical SEO has no real impact if you have no content.
There are lots of different parts to work with when it comes to technical SEO, but the five most important factors, according to us, are Meta Description, Page Title, URL, Page Speed , and Internal Linking.
Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.