Last Updated on February 24, 2020
Did you know Google makes nearly 3,500 algorithm changes every year?
That’s right! Roughly ten changes per day.
On-page SEO forms part of the most important aspects of website optimization. To improve rankings, the best trick is to leverage technology. If you’re starting now, then the evolution of technology has made your life far more comfortable than you can imagine.
On-Page SEO (one of the three consequential techniques to amend website position in SERP) points out to all measures that can be taken directly within a website to enhance or improve its position in the search rankings. Beneficial on-page optimization requires a blend of several factors as a compliment to link building. Analysis and regular monitoring are two of the primary key factors to place in order if you want to improve your performance in a structured way.
However, the question for today is: How do we get started with On-Page optimization, and what are the best techniques?
We’ve handpicked and listed out the major ten on-page SEO strategies that you can follow this year.
Build a perfect site structure
Website layout or building the right site structure is one of the things you can think about even before the website is launched because it can be hard to edit afterward. An uncomplicated and easy-to-understand site structure is the basic and the most critical factor not only because it improves user experience but can also make your website more crawler-friendly.
Here are a few specific steps that you can follow to make sure you have a well-optimized website structure:
If you have a large, thousand-page website, you can use a sitemap. The sitemap is a simple file with the URLs of all your pages (usually a .xml). It lets crawlers locate all the pages in one location that they want to crawl and index too. But remember, If you have a simple website that provides information, you don’t need the sitemap. Without a sitemap, Google will crawl out and index your content.
The website structure shouldn’t be too deep, making sure it allows the search engines to crawl all the essential content easily, and people can quickly find the desired content. A website user should be able to find any information from the homepage, with no more than three mouse clicks. Two kinds of links that you should use to achieve this: Structural links (e.g., navigation in menu and footer, call-to-actions, breadcrumbs) & Contextual links (e.g. in-text links, read more links).
Internal links are an excellent way of keeping the reader on your web. We improve user interaction by providing specific tools or websites and add value. Internal links also tell the search engines what relevant sites are, and how to get there.
But how many internal links can you use?
That mostly depends on the length of the text. For On-page SEO, multiple internal links on the same page are okay, just make it look natural and don’t get into extremes. So long as the internal connections are essential and provide the user with a good UX, there’s no need to think about the numbers.
Improve site loading speed for better on-page SEO
Page speed is a factor in the ranking, and the reason for that is obvious. At this rapid age, if there are other quick choices no one is willing to wait for details from a site. What if you open a page, and wait more than 3 seconds, let’s say? You’re likely hitting the back button and looking for another result. Google gathers these signals and uses them in its algorithm.
To check the page speed, use Google’s PageSpeed Insights. In addition to the speed score, you’ll also get tips and hints on how to improve the speed of the site. Don’t forget that Google is looking at your website “via the mobile device” with the first smartphone indexing.
If these are too complicated for you then here are a few other specific things that you could do, and by sticking with them it will suffice to keep your website speed at a satisfactory level:
- Choose a proper web hosting
- Optimize the images
- Enable browser caching
- Use a content delivery network
Focus on mobile-friendliness
Google’s mobile-first ranking, in most cases, supports mobile-optimized pages. There are several mobile options: a separate mobile site or responsive design. Each one has its advantages and disadvantages, but nowadays, the best solution for On-page SEO and analytics is the sensitive version.
If your website isn’t mobile-friendly, you can take specific steps:
- Download a responsive theme – or employ a developer to work on your website’s responsiveness
- Simplify the menu – make it clear on mobile devices
- Compress picture sizes – this can significantly improve page speed
- Eliminate intrusive pop-up windows – self-explanatory
- Optimize text – avoid long text blocks and make sure that the font is readable on mobile devices;
- Consider AMP – AMP is a technology that allows faster distribution of content on mobile devices; it is particularly useful for large blogs or news and magazines.
Make use or short URLs
Does your page URLs help users understand the content that it contains? What would be the best way to make them look better?
Short and brief is best – Why? It makes much more sense and looks appealing. A short URL will allow Google to create breadcrumbs to show in the SERP snippets.
- Separate words with a hyphen
- Make the ideal use of the focus keyword
- Avoid special characters or numerical digits
Make your site secure
Is your website safe and running on HTTPS? If you’re still using HTTP:/ (which you really shouldn’t have by this time), you might have some issues.
In 2014 Google revealed that HTTPS had become a ranking signal (lightweight). Having a secure website will help you rank higher, particularly if your website is compared to another site of similar quality but without SSL certificates.
Hence, the decision is simple – get an SSL certificate. You don’t even have to pay for that these days. Let’s Encrypt offers free SSL certificates, which all major web hosting providers automatically provide.
Focus on EAT
Stands for expertise, authority, and trustworthiness.
Google no longer wants to classify content merely “good.” Instead, they are concerned about an incorrect piece of content that ranks and can harm future searchers. If you’re trying to rank a site, On-page SEO signals can be exploited by everyone these days, but it’s hard to manipulate stuff like knowledge, authority, and trustworthiness. Thus, we are going to leverage a handful of tactics:
- Guest post – Guest blogging on popular business and news sites will help your brand recognition increase over time.
- Awards and recognition – more the awards and more the recognition of your website.
- Customer service – Form the ability to respond with minimal friction to the user’s question
- User experience – Either make it convenient, useful, or straightforward.
Implement quality and readable content
No matter how well-optimized your website is, if your content does not meet the quality criteria, you are not going to rank. This is something you should always bear in mind: Without quality content, there is no SEO. We’ve already mentioned that your content has to hit the right search intention and answer questions from the users.
You can enhance your metrics by these two major factors on On-Page SEO:
Content-Length – The reality is, it’s not the number of words that bring high rankings, but the fact that generally, the long post addresses the subject in the most comprehensive way. Cover the subject in the best possible way, and think of the user. If you do that, the count of words is just going to be fine.
Content readability – Text readability is one of the most significant factors influencing your site’s UX overall. Focus on
- Page architecture
- No walls of text
- Grammar and stylistics
Focus on keyword optimization
SEO’s not about finding and stuffing one keyword wherever possible. Picking one focus keyword and using it in the main On-page SEO elements like title tag, headings, body text, and anchor texts is a common practice. However, it doesn’t mean you shouldn’t use other keywords, and you can’t use your piece of content to rate for different keywords. Keyword Focus only lets you focus your content on a specific topic.
Title tag and meta description – Use of the focus keyword in your page’s title tag is best practice.
URL – Although the keyword in the URL most likely doesn’t affect your ranking in any way, it is a good step that can improve the UX and the CTR overall.
Headings and subheadings – You can use the same words for the H1 heading as in the title tag (it is a common practice), although here you are not so much limited by the length. It’s good to use other targeted keywords, synonyms and related phrases strategically in different headings (H2, H3,…) too, but if you don’t, it’s fine.
Body of the text – Focus keyword will appear in the text’s body. Tip: Forget the density of keywords and write as naturally as possible.
Image file name and alt texts – Add an alt text to every informative image on your website. Search engines can’t fully read the image’s content (at least not flawlessly), but they can read the alt text, which identifies the image’s content.
Optimize your CTR
CTR or click-through-rate is a ratio of users who click on a snippet shown in the SERP to the total number of users seeing the connection. The better the pages appear in search engines, the higher the likelihood of producing high-quality organic traffic with the conversion potential is. Let’s go through a couple of tips to make your snippets look spectacular and increase the potential for CTR.
- Get your URL in the right pane to see your current SERP snippet
- The title tag and meta definition can be changed in the left pane
- Insert your keyword to compare your snippet (and get inspiration from it) with other pages.
- Let’s take a look now at some ideas for enhancing the CTR:
- Write a beguiling title
- Make sure the title tag does not cross 600 pixels to make sure it is completely displayed (Use: Emotional words, Brackets, Numbers, Call-to-Action)
- On-page optimization will increase CTR.
Link to quality external sources
Most beginners at SEO hesitate to link to other websites. We think their “connect water” will spill out to other sites and will benefit from their authority. The fact is, linking out can be of real benefit to you.
Conditions for linking out should meet:
- Maintain moderation
- Pick-out the top-quality websites
- Make sure it’s relevant and wholesome – Be careful who you link to!
Outbound links have another benefit: what you’re linking to is a signal of what your page is about. But always make use of common sense and think about your readers.
Whether you’ve only been doing SEO for a few weeks or even years, there’s always more to do. Google is continually changing, and there is still a lot of room to do well with the new technology that’s open to you. When your SEO plans are completed, incorporate these changes on your website, or pass them on to someone to implement for you. You’ll start seeing more traffic and higher SERP positions by following the above strategies.