Heatmap software is a data analytics tool that visualizes website data about how users interact with a website. By looking at these, you get to know where your website visitors are clicking, hovering over, or scrolling on your web pages. This helps you gain valuable insights which can be put to meaningful use to improve your site’s SEO, bring in visitors, and over time convert them into loyal customers.
Read on to know eleven ways by which you can do this.
11 Ways to Improve SEO with Heatmap Software
Learn visitor behavior
Heatmaps help you comprehend your visitor behavior better. You can understand what they are searching for in your site, which buttons and links they click on the most, which content they scroll over without reading, which content attracts them the most, which menu options and filters they care about the most, from which point they leave your site, and more.
Applying this learning to fix issues faced and to the future content and designs on your landing page can boost your SEO. For instance, you may find that many visitors have read blogs related to a particular subject more than the rest. In this case, you may include more content related to that subject. This will be of use to them and so encourage them to spend more time on your site.
Likewise, suppose you find that many of your visitors are exiting your site at a specific point. In that case, the chances are that the content is irrelevant, the navigation is difficult, or something is missing. So, use your heatmap to identify the issue and fix it.
Determine friction causing elements
By looking at your heatmaps, you can identify those areas and elements posing navigation difficulties to your visitors. If your click maps reveal that your visitors often click on unclickable items, you can make them clickable by incorporating links to relevant content.
Likewise, your hover maps can show you those weird regions where many are dropping off or hovering for prolonged durations. These could indicate a poor checkout experience, a complicated copy, or an image that seems like a button. Mark these fiction causers and rectify those.
Making such necessary modifications can add more value to your site. This can improve user experience, lower bounce rates, and increase conversions.
Heatmaps can also help you prioritize content. For, heatmaps tell you how your users are consuming your content. You may find that many users are using a particular filter more than the rest. However, the filter may be at the end of the drop-down menu. In this case, you need to revise the design to place the filter at the top.
Likewise, if you find that users often read a blog, you may choose to place it at a more accessible place like the top of the relevant blog listing. This way, you’ll be making this valuable piece of content findable for all.
Determine the ideal content length
Heatmaps also help you find out the content length preferred by your audience. Visitors look for long and in-depth content at some sites, whereas they seek short and crisp write-ups from some others and medium-length ones from yet others.
Look at your scroll maps to know how far your audience scrolls down each page to read the content you have posted. Find the length at which most of them are leaving the page. This is the ideal length of content sought from your site by your audience. Plan your future blog posts, sales copies, product descriptions, etc., at this length.
Identify distracting elements
Your visitors would convert only when they follow the journey you intend them to take. If you find that your conversions are low, then it is evident that they are not taking the designed journey. By looking at your scroll maps, you can find the exact points where your users are distracted.
For instance, you may find that in a high-value page at your site, initially, many readers leave the page at a particular place without converting. You need to examine this area. You’ll be able to find what is distracting your visitors here. It may be an irrelevant CTA or photo. Or maybe it is where your visitors are expecting a visual but are presented with mere text content.
Your scroll maps can thus help you identify such issues and determine what is blowing away your traffic and what they are looking for. This will help you deliver the right content in the correct format, over and again. And this, in turn, will boost SEO, bring more traffic, leads, and sales.
Declutter your site
Being simple is the best practice. When the design and navigation are simple, people love spending more time on your site and engaging with it. Heatmap software can help you identify what is cluttering your site and thereby affecting the conversions. It can help you distinguish the trash from the treasure.
If your heatmap shows that visitors aren’t interacting with a few elements, then those probably don’t belong there. Remove those and leave some negative space. It will boost the readability of other content on your site. Your visitors will also be able to easily find what they are looking for.
You may even find that they are not interacting with some of the pages on your site. Besides overwhelming your users, these also slow down your site’s loading speed. So, just get rid of those pages. Let only those vital things that they are looking for be on your site. This will reduce bounce rates and also can increase conversions.
Optimize your images
You have placed an image on your site to attract visitors. If it isn’t achieving this purpose, something is wrong. There are two possible reasons. One is that your image is not captivating enough to get a glance. The other is that the caption may not be reinforcing a core theme you want to convey, or there is no caption at all.
Looking at your visitors’ cursor activity can help you determine the underlying cause. Based on this, you can replace the image with a more compelling one, give a better caption, or do both. We suggest that you go for a unique image rather than pick one from stock. For, this will help you stand out from the crowd.
Furthermore, your captions under images are read on average by 300% more than the main copy itself. So, include a meaningful caption that convincingly conveys your message. Captions in conversational language bear the tone of the image and add more info than that in the body copy, which works well in attracting the viewers.
Optimize your keywords
Keywords are one of the critical factors driving SEO. You should not only be using the right keywords but also in the right proportion. Heatmaps can help you find if you are doing this right. If you are not, you can derive insights from your heatmap analysis.
Look at the heatmap to know what words are viewed upon by your audience as your keywords. If these phrases or words reflect your intended message, start displaying them more eminently. If they don’t, re-work your messaging entirely to get it across correctly. Likewise, if you find that most visitors are quitting a blog at a specific length, then know that the keyword count at that point is the utmost tolerable number.
Improve internal links
Internal links play a vital role in keeping users on your site, aiding search engines to crawl content efficiently, and lifting your site’s visibility and ranking. However, you need to link in a valuable and non-spammy manner. If you are linking to irrelevant and junk content, your users are sure to bounce.
This is where heatmaps can help. Analyze your site’s heatmaps to find which type or niche of content your visitors prefer the most. Now incorporate links to your site’s other pages in them in a seamless way. Also, add links in those areas where your audience is looking for more info. Let the links connect your entire website like a spider web.
This way, those readers who are interested in knowing more will click through and read. This will increase their time spent on your site besides providing them with relevant information they are looking for. Adding value to your site this way will boost SEO.
Improve External Linking
Providing links on your site to other websites is another way to enhance SEO. For, referring and citing reputable sources in your website indicates quality, both in the sight of search engines and users. Search engines rank your sites higher, and readers view it as a trustworthy one that cares enough to provide useful info, regardless of its source.
However, it is important to link to credible sources alone. But how do you distinguish trustworthy ones from spammy ones? Here is where heatmaps can be of immense help. Look at your heatmap to find the links your users are interested in (click-through) the most. These are the ones that they find reliable.
On the contrary, the places where you find most drop-offs from your site are those with what people perceive as incredible/spammy links. Make a note of these so that you can eliminate the spammy ones and retain the credible ones. This will improve your site and its SEO.
Boost related post engagement
When a reader gets to the end of a blog post, he is left with two options- leave the site or continue reading another blog. You can help increase your users’ time on your site by providing them with more interesting blogs to read. Manually adding links to related blog reading suggestions is easy for smaller sites with limited content.
For larger sites with enormous amounts of content, it would be exhausting to do this manually. You need to install a plugin. After this:
- Employ heatmaps to track whether or not readers are going by your related post suggestions.
- Identify those posts that are clicked-through the most.
- With this info, come up with ways to optimize related post user engagement.
An ideal heatmap software for improving SEO
The tool you use for heatmapping your site has a significant role in simplifying the job for you. NotifyVisitors is an ideal heatmap software. It has tools for tracking your visitors’ click, scroll, and mouse hovering movements.
Additionally, unlike most other heatmap software, NotifyVisitors has a feature that lets you replay user sessions just like movie clips. You get to see how each user has navigated, scrolled, moved, searched, or stuck on your site. You can use each such session on a real-time web page rather than on a screenshot of it.
NotifyVisitors also provides you with real-time analytics data with a maximum delay of 1 minute. Another plus is that you can use a single code to heatmap multiple domains. So, having this tool would help you boost your user experience, engagement, SEO, and conversions quickly.
Heatmap analysis helps you enhance your site’s SEO in several ways. Some of these include helping you learn your visitors’ behavior, determine friction-causing elements, prioritize content, identify distracting elements, choose the ideal content length, declutter your site, optimize images and keywords, improve internal and external linking, and boost related post engagement. All these, in turn, would promote engagement, lower bounce rates, and thereby increase conversions. By using a feature-rich heatmap software like NotifyVisitors, you can effortlessly enjoy all the benefits of heat mapping.
Shivani is a content writer at NotifyVisitors. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach to the quality of content and its marketing. She loves to be creative, although she had an English major in her graduation.