If you are a newbie to the world of search marketing, you must have heard the word ‘SEO Content’ that is being used in every direction. To make you understand what SEO content is and how you can master the art of writing SEO content, we have this step-by-step guide. So let’s begin with developing a clear understanding of SEO content first.
What Is SEO (Search Engine Optimized) Content?
When you are writing content for any of your websites or blogs, you need to make sure that you have a few essential things covered to ensure SEO friendliness. SEO is nothing more than the optimization of a given page or whole website, so your content is understandable and identifiable by the search engine technology. To elucidate further, let us break it down for you.
- SEO is referred to as ‘Search Engine Optimization,’ or in simple words, it is the process of optimizing the search of a specific page or website so that people can quickly find it via a search engine like Google, Opera, Bing, etc.
- Whereas, ‘Content’ is meant to mean any information that is living on a site and can be consumed by users through the web. There are various content types available on the internet.
Optimization of your content is something that you will learn through practice and experience, but here is a quick refresher guide that will help you start writing SEO content.
Step # 1 – Come Out with a Catchy Topic
If you have already read about SEO, you must know that keywords are of crucial significance for optimizing your content for any search engine. Hence, the first thing you should look for is to find your ‘Keywords.’ However, searching for keywords without any particular topic is just like finding the needle in a haystack. The first thing you should do is think of a topic you think your audience would like. You should also make sure to choose a topic that is important or trending, and your idea will work for your competition as well. You can also select a topic that already exists, but make sure that it has to be original.
Step # 2 – Do Your Keyword Research
Keywords play a crucial role in content optimization. Keyword research is essential for generating traffic to your content/blog/website. Keyword research allows you to keep your focus limited to the keywords that generate sufficient search volume (means people are already looking for them, and you have an existing demand). We recommend always write about the topic and information that people are already searching for.
To find the right keywords, you need to check the search volume of the keywords first. For your convenience, you can use ‘Keyword Planner,’ which is a free source. But there are many more advanced applications in the market that you can purchase, for instance, Semrush. You can check the search volume data and trends by using such tools. We suggest looking for keywords that have up to 500 – 700 impressions monthly.
Step # 3 – Infused Your Title & Content with Keywords
Once you have shortlisted a few keywords with sufficient search volume and that tends to generate traffic towards your content, it’s time to incorporate these words within your content to attain the maximum searchability. However, you need to make sure that you do not unnecessarily stuff your content with keywords, as this technique is considered as the Black Hat SEO, and the search engine does not consider such stuffed content while indexing.
Now, most of the content writers wonder what healthy practice is. How many keywords should be used that are considered apt and robust by search engines? Experts usually answer this question as, there is no defined density percentage for keywords that can be designated as the best practice; however, an estimated ideal density percentage for keywords is agreed to be 1-2%, i.e., target keyword appearing within the content for about 1 to 2 times per 100 words.
Step # 4 – Writer Value Packed, In-Depth, Quality Content (1100+)
According to a recent bloggers’ survey conducted by OrbitMedia, the typical blog length post has been increasing in recent years. This is mainly because of the changes in SEO requirements, as most of the Google users look for detail and in-depth explanations of the queries, concerns, or issues that they are going through. Hence, they prefer detailed, step-by-step, yet easy-to-read & comprehendible guides about every topic.
Therefore, the ideal article length recommended recently is about 1100+ words. But remember, this never means that writing fuzz! Instead, every single paragraph should contribute to the core topic and must add value to the article.
Now going back to Step #4, once your title (infused with keywords) is ready, and you have all the keywords with you and also know the ideal length for your content, you can now start writing your article. Add your keywords a couple of times, and keep the rule of using a keyword 1 to 2 times per 100 words, but don’t overdo it. Make sure your article is a piece of quality writing, and not just a stuffed turkey.
Step # 5 – Make Sure Your Content Is Available on A User-Friendly Site
Writing the content is just not enough; you must also ensure that the website or mobile site, where your content will be going to publish, is optimized, accessible, and user-friendly. Pages with high load time can even ruin high-quality content even if the content appears in the search engine’s top searches.
These are just a few tips, but search engine optimization is something that you need to get into your routine and continuously learn about it, to get the best out of it. Once learned, your content will start seeing results, and your pages will never be buried on Google’s page two for search results.
This content was contributed by Code Creators Inc – a leading mobile app and software development company operating in the USA and Canada known for providing highly creative, dynamic, and high-performing in website designing and mobile applications.
James is an SEO consultant based in London. Working with clients around the world to get more traffic from search.