What is page load speed? How does it affect SEO?

Last Updated on June 17, 2021

To survive in any industry, you will need to have a robust online presence as being bogged down to offline business is not going to work in the modern era. It doesn’t matter whether you are selling anything online or not. You will have to be present on the online platform as people will search for your company on the internet before doing any transaction with you, and if they do not find you on the online platform, they can easily go astray.

Building a website will not be enough to capitalize on the advantages of the internet, as you will need to make sure that you are working with an excellent site. There is no denial in the fact that your social media pages and blogs are going to play an important role, but to begin on the right foot, you will first need to work on your website.

Although various factors affect the performance of a website like its coding, the type of CMS you have chosen, image optimization, content, layout, navigation and much more, in this blog post, we are going to discuss one of the most crucial aspects of the modern-day website, and that is loading speed of the page.

You should know that the attention span on the online platform is concise, and that’s why you need to make an excellent first impression; otherwise, you will never get tangible results. If the prospect loses interest in your website instantly, he or she will never be interested in doing business with you. This is one of the main reasons why page load speed is very much important. So, without any further ado, let’s get into the details of page load speed, how it affects SEO, and what you can do about it to step up to the plate.

What is page load speed?

Page load speed is the amount of time consumed by a webpage to load. You should know that the page loading speed is not dependent upon a single factor. Many factors affect the loading speed of a page like file sizes, server, image compression, theme, and much more. This is why it is said that page speed load speed is not as straightforward as it sounds.

Because of such type of complexities, page load speed is not measured in a single way. In most cases, the below-mentioned three ways are used for measuring the speed of a page:-

Fully loaded pages– This is the time taken by a page to load its resources by 100% fully. You should know that this is the most straightforward way of determining the page load speed.

Time to first byte– This measure tells us how long a page takes to start loading its resources. You must have visited some pages while it is still completely white, well in such cases, the TTFB is at work.

First meaningful paint- This is the time your page takes to load enough resources so that the visitor can read the content of the page.

If you are looking for ideal metrics for measuring the page load speed, you will not get anywhere, and you will be bogged down with complexities. There are different types of metrics used for measuring page loading speed, and everyone chooses metrics according to his condition, need, and situation.

How Page load speed affects SEO?

If you think that your page loading speed will only affect the website experience, then you are entirely wrong. The page load speed plays a much more significant role in your SEO, and we are not saying this because of our intuitions or what we have heard from others, instead, we are saying this because Google has been using page loading speed as a ranking factor from more than a decade.

If your website is loading at a fast speed, you will surely be rewarded with a better ranking in the Google search results, and all other sites that will have slower loading speed will get behind you. Google keeps on working to provide its user with more relevant information at a breakneck pace, and that’s why it will never like to put those websites on the top of the search result that will take time to load. And in addition to using page load speed as a ranking factor, Google made some changes in its speed policy that increased the importance of page load speed in the ranking.

You should know that in 2018, Google updated The Speed, and this update made page load a much more critical factor in your ranking. But you should know that there is no surety about which metrics Google uses for determining the speed of your pages since Google has never revealed its algorithm behind measuring the speed of a page. But you don’t need to worry about this as all you have to focus on is increasing the loading speed of your website.

Since various factors affect the page loading speed, you will have to go through each of them and check which factor is slowing down your page loading speed and fix it as soon as possible.

Author Bio

Jeff Morgan is currently associated with NetworksGrid as a technical content writer. Through his long years of experience in the IT industry, he has mastered the art of writing quality, engaging and unique content related to IT solutions used by businesses. Topics like network security, managed firewall services, and cloud computing like Best QuickBooks hosting are his favorite. 

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