SEO is the core strength of ranking a website and keeping it at the top of SERPs.
While a lot of digital marketing agencies offer SEO services, they don’t provide them all. White Label is a B2B service.
Technical SEO not your cup of tea? Or just SEO in general? Well, read on to know how you can still provide them as a service.
White Labelling means providing services to your clients under your brand name, but a white label agency fulfills these services. It is outsourcing work that your agency doesn’t have the means, time, or experience to do to another agency. Your clients still receive work done under your brand name.
Why Does Your Brand Need White Label SEO?
Whether you are a big media agency or a new digital marketing agency, building an in-house SEO team can be challenging. A white Label agency can equip your brand with quality backlinks, technical SEO, and fresh content creation. You can expand your SEO service offerings without needing to hire new employees.
Your brand can provide larger SEO fulfilments to clients than your competitors with a White Label SEO agency. With White Label SEO, you can give detailed metric reports to your clients under your brand name. White Label SEO services can help you do more for your clients without impacting your deadlines.
Various partnerships have different terms. Similarly, White Label SEO services can be worked in multiple ways.
“Well, the way your agency and a white label SEO provider work together depends on who you choose as your provider, the type of partnership you strike, and the types of SEO services you need to be fulfilled.”
While the decision is made to partner with a White Label Agency, all account management, and client-facing work is usually handled by your company. In comparison, the White Label SEO provider will manage all other deliverables and SEO campaign optimizations.
While in other partnerships, account management, and client relationships can be handled by the White Label SEO agency. This means that they will interact with your clients on your behalf. They are then added to your agency for SEO.
This is a beneficial setup, given that your company will appear to be an SEO specialist without actually paying or hiring one in-house.
Customers often want to explore SEO as a marketing channel. Your agency may not guarantee expertise and sell SEO to them.
Here is where a White Label SEO agency comes in. They provide you and your clients with case studies, pitch decks, market research, all of this branded with your company’s name. They might even join conference calls to help you close your sale.
You get to choose what kind of partnership you are looking for. While many White Label agencies offer all services under SEO, some only offer part of them.
Your agency will have to decide which is more beneficial and what your needs are, whether a complete SEO suite makes sense for your brand or just a few services.
The question now arises: should your agency hire another White Label agency or hire an in-house team?
A well-experienced SEO specialist can cost your agency anything around 50-60 K a month. If your agency has set processes to support an in-house team, you should go for it. This depends on what your current relationship is with SEO. Do you have well-defined deliverables? What are your desires as a business owner? What business opportunities do you see with an in-house expert?
If you have set processes and a big book of business, hiring in-house makes more sense. Whereas, if you are looking to cut costs and downsize, the White Label is the perfect solution.
There are benefits of hiring a White Label Agency, though what you choose for your business will totally depend on your business’s needs.
SEO reselling is a solution that provides only services of the said product. They don’t provide reports, training or don’t educate you or your client on the service.
The main difference between a White Label agency and SEO resellers are :
With so many options available, it is a difficult choice to make. You can look for the following points to hire an agency to get the best results.
When an agency specializes only in one product, they have better processes than agencies that offer many services. Agencies that only provide White Label services will also charge less as their processes are so well ironed out that it takes less time and effort to do the same tasks as an agency that provides many services.
Before you hire an agency, ask for a demo or book a sales call to understand their processes. Know the deliverables and the communication process. A better understanding of these processes will help you gain more insight if they are a good fit for your client’s needs.
Know the people you are working with. Know everyone on the team, the strategist, the sales rep, the support provider, etc. When you hire a While Label agency, you usually want SEO services and the support that comes with it.
Deeply understand what you and your clients will see. Where and which pages’ access will be granted and how the reporting is done. These are fundamental questions you should ask before you hire an agency.
White Label SEO is a potent and helpful tool for new digital and old digital agencies looking to expand their services.
SEO takes a lot of time and expertise to follow through. Instead of learning such a long and tedious process, you can hand it over to an expert.
According to his team, Semil Shah can take any digital marketing profile to the next level. With over 15 years of experience in the SEO world, he is a certified SEO specialist, who mainly focuses on growing businesses. He is the Chief Marketer at Shrushti Digital Marketing. In his free time, you will catch him either listening to podcasts or trekking in the jungle clicking some really cool pictures.
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